Wellplay Professional Team
Santiago Fayad
About Santiago
Santiago Fayad is the Founder and Chief Executive Officer of Wellplay, where he leads the organization's vision, strategic direction, and commitment to developing athletes beyond the game.
As a coach, mentor, and mental performance leader, Santiago has dedicated his career to helping young athletes unlock their full potential through a holistic approach that combines athletic development, mental performance, leadership, and personal growth.
His philosophy is rooted in the belief that true success in sport extends beyond technical ability.
Through intentional mentorship, mindset development, and values-based coaching, he empowers athletes to build confidence, resilience, self-awareness, and the life skills necessary to thrive both
on and off the field.
Creator of The WELL Method
Santiago is the creator of The WELL Method, Wellplay's proprietary athlete development framework designed to support the complete growth of young athletes.
The WELL Method integrates athletic performance, mental strength, leadership development, and personal well-being, helping athletes develop the confidence, emotional intelligence, discipline, and decision-making skills necessary to excel in competition while building a strong foundation for lifelong success.
Leadership & Vision
As CEO, Santiago oversees organizational strategy, operations, program development, and long-term growth.
His leadership is focused on creating an environment where athletes, families, coaches, and performance specialists work together to support the complete development of every player.
Through innovative programming, mentorship initiatives, and performance education, Santiago continues to advance Wellplay's mission of redefining youth sports development through a more intentional, human-centered approach.
Coaching & Professional Development
- CONMEBOL A License
- USSF National B License
- Specialized Training in Mental Performance Coaching
- Ongoing Professional Development in Sports Psychology, Leadership, and Athlete Performance
Areas of Expertise
- Executive Leadership
- Athlete Development
- Mental Performance Coaching
- Leadership Development
- Player Mentorship
- Youth Soccer Development
- High-Performance Culture
- Sports Psychology Applications
- Team Culture Development
- Long-Term Athlete Development
- Organizational Strategy
- Coach Education
Itala Loaiza
Professional Overview
Itala Loaiza serves as Creative Director and Head of Public Relations, leading branding, strategic communications, public relations initiatives, and community engagement efforts.
Her work focuses on building strong organizational identity, developing meaningful community connections, and ensuring consistent messaging that reflects the mission, values, and vision of the organization.
Through intentional mentorship, mindset development, and values-based coaching, he empowers athletes to build confidence, resilience, self-awareness, and the life skills necessary to thrive both
on and off the field.
Leadership & Communications
Through a combination of creative strategy, public relations expertise, and communications leadership, Itala oversees initiatives that strengthen brand awareness, stakeholder engagement, and organizational growth.
She collaborates across departments to ensure that marketing, communications, events, and public-facing initiatives create a unified experience for athletes, families, partners, and the broader community.
Education
- Bachelor of Science in Public Relations, Advertising, and Applied Communications
Florida International University (Miami, Florida) - Associate in Arts in Journalism
Miami Dade College (Miami, Florida)
Value to the Community
Itala is passionate about using communication, storytelling, and brand strategy to create meaningful relationships and strengthen community engagement.
Through her leadership in public relations and communications, she helps build trust, foster connections, and elevate initiatives that positively impact athletes, families, and community partners.
Areas of Expertise
- Strategic Communications
- Public Relations
- Brand Development
- Community Engagement
- Media Relations
- Corporate Communications
- Marketing Strategy
- Content Development
- Event Promotion
- Stakeholder Relations
- Organizational Branding
- Storytelling & Messaging
Alicia Colella, MS, RDN, LDN
Professional Overview
Alicia Colella is a Registered Dietitian Nutritionist with over four years of experience specializing in fat loss, body composition optimization, metabolic health, and performance nutrition.
Experience
Alicia has helped more than 500 clients achieve sustainable weight loss, improve metabolic function, and develop long-term healthy habits through personalized, evidence-based nutrition strategies.
Prior to founding Alicol Nutrition, she worked with 54D, guiding clients through body recomposition, fat loss, and lifestyle transformation programs.
She also spent two years with Nutrisense, utilizing Continuous Glucose Monitoring (CGM) technology to help individuals better understand their metabolic health, improve blood sugar regulation, and implement meaningful behavioral changes.
Education
- Bachelor's Degree in Dietetics and Nutrition (2016–2020)
- Master's Degree in Clinical Nutrition (2020–2022)
- Supervised Dietetic Internship (2022–2023) with advanced training in medical nutrition therapy, community nutrition, and patient-centered care.
Services Through Alicol Nutrition
- Laboratory Interpretation
- Body Composition Analysis
- Metabolic Health Assessments
- Functional Nutrition Evaluations
- Customized Nutrition Plans
Areas of Expertise
- Sustainable Fat Loss
- Body Composition Optimization
- Metabolic Health
- Continuous Glucose Monitoring (CGM)
- Performance & Sports Nutrition
• Functional Nutrition - Laboratory Interpretation
- Behavior Change Coaching
- Personalized Nutrition Planning
- Lifestyle Medicine & Preventive Health
Felipe Ordoñez
Professional Overview
Felipe Ordoñez is a sports physiotherapist with more than 15 years of experience in injury prevention, recovery, and functional rehabilitation for athletes in both developmental and high-performance environments. His approach integrates physiotherapy, physical training, and sports nutrition to optimize athletic performance in a safe, effective, and sustainable manner.
Throughout his career, Felipe has worked with athletes across multiple disciplines, including soccer, tennis, cycling, triathlon, athletics, and running. His expertise focuses on helping athletes prevent injuries, improve physical performance, and return to competition with greater confidence, resilience, and preparation.
Experience
Felipe has extensive experience supporting athletes throughout all stages of athletic development, from youth competitors to elite and professional athletes.
He has worked with athletes representing Valle and Colombia in training, competition, and rehabilitation settings. His work includes injury prevention, movement assessment, rehabilitation planning, functional recovery, and return-to-play protocols designed to maximize performance while minimizing injury risk.
He has also participated in the design and implementation of sports nutrition programs and evidence-based ergogenic aid strategies aimed at enhancing performance and accelerating recovery.better understand their metabolic health, improve blood sugar regulation, and implement meaningful behavioral changes.
Education & Certifications
- Master's Degree in Training and Sports Nutrition, European University Real Madrid
- Current Master's Candidate in Exercise Physiology, University of Barcelona
- Advanced Certifications in Sports Physiotherapy and Rehabilitation Techniques
- More than 10 years of experience as a University Professor in Physical Activity, Exercise Science, and High-Performance Sports
How Felipe Contributes to Wellplay
Felipe's expertise in sports physiotherapy, preventive therapeutic exercise, and sports nutrition allows him to provide comprehensive support for young athletes throughout their development.
Through injury prevention programs, physical strengthening strategies, movement education, rehabilitation protocols, and performance optimization techniques, he helps athletes develop safely while reducing the risk of injury.
His goal is to support athletes and families by promoting healthy habits, physical literacy, and sustainable athletic development, contributing to a training environment that prioritizes both performance and long-term well-being.
Areas of Expertise
- Sports Physiotherapy
- Injury Prevention
- Functional Rehabilitation
- Return-to-Play Protocols
- Soccer Performance Support
- Therapeutic Exercise
- Strength & Conditioning Integration
- Sports Nutrition Collaboration
- Recovery Optimization
- Exercise Physiology
- Youth Athlete Development
- High-Performance Sports
Erika M. Deetjen
Professional Overview
Erika Deetjen is a Sport Psychology graduate student pursuing her Certified Mental Performance Consultant (CMPC) certification and a club soccer coach with more than 12 years of experience working with youth, high school, and collegiate athletes.
She specializes in athlete confidence, mental performance, leadership development, and creating positive sport environments that support long-term growth, well-being, and athletic success.
Career Summary
As the founder of Next Play Mindset, Erika combines evidence-based sport psychology principles with practical coaching experience to help athletes, coaches, and families navigate the mental side of sport.
Her work focuses on providing practical tools and strategies that enhance confidence, resilience, focus, communication, and leadership both on and off the field.
Erika is also actively involved in community engagement and adaptive sports initiatives, including blind soccer programming, helping expand opportunities for participation and personal development through sport.
Value to the Community
Erika is passionate about helping athletes develop confidence, resilience, and a healthy relationship with sport.
By combining extensive coaching experience with advanced sport psychology training and her pursuit of CMPC certification, she provides practical education and support for athletes, coaches, and parents.
Her goal is to empower young people with the mental skills needed to thrive in competition, academics, and life while helping create positive, supportive environments where athletes can reach their full potential.
Areas of Expertise
- Mental Performance Training
- Athlete Confidence Development
- Sport Psychology Education
- Leadership Development
- Resilience & Mindset Training
- Youth Athlete Development
- Coach Education
- Parent Education in Youth Sports
- Team Culture Development
- Adaptive & Inclusive Sports Programs
- Soccer Coaching
- Positive Sport Environments
PHYSICAL THERAPY NOW DAVIE
About Physical Therapy now
Physical Therapy Now is a trusted leader in physical rehabilitation and wellness, proudly serving Florida for nearly 20 years. With more than 40 locations across the state, we are commited to providing exceptional, patient-centered care to help individuals recover, perform and live pain-free.
Our Areas of Expertise
- Injury Prevention Programs.
- Sports Rehabilitation.
- Orthopedic & Musculoskeletal Injury Treatment.
- Recovery from Motor Vehicle Accidents.
- Post-Surgical Rehabilitation.
- Pain Management & Functional Restoration.
- Personalized Physical Therapy Programs.
How Physical Therapy Now Supports Wellplay Athletes
Through expert rehabilitation, injury prevention strategies, sports recovery programs, and performance-focused physical therapy, Physical Therapy Now helps athletes develop safely, recover efficiently, and maintain long-term physical health throughout their athletic journey.
Mission
To restore movement, reduce pain, prevent future injuries, and help every patient achieve their highest level of health and function through compassionate, evidence-based care.
